Just discovered this photo from @pvantees. It educates the public about QR Codes. Two small things to improve - more quiet zone around the code and a real tracking code to know where people have scanned the QR Codes of this marketing campaign.

DokoDare = Wo? Wer?
DokoDare heisst auf japanisch Wo? Wer? und genau darum dreht sich alles.
– Was läuft, da wo ich jetzt bin?
– Welche Leute sind schon hier gewesen bzw. wer ist jetzt gerade eingecheckt?
– Und welche News gibt’s an diesem Ort.

DokoDare – Ihr Hyperlokal-Guide
Entdecken Sie Bars, Restaurants, Shops, Hotels, etc in Ihrer nächsten
Umgebung auf dem Handy.
Lesen Sie die News, die von den Besitzern publiziert werden.
Erfahren Sie, was andere Besucher an diesen Orten erleben und erlebt haben.
DokoDare hilft Ihnen auch, wenn Sie wissen wollen, wo von Ihrer aktuellen
Position aus, sich die nächste Tram- oder Busstation befindet. Das nächste
Restaurant und dessen Öffnungszeiten.

Scan and join!
Scannen Sie den QR Code auf dem DokoDare Sticker. Checken Sie selbst an Orten
ein, markieren Sie diese als Ihre Lieblingsplätze und hinterlassen Sie
Nachrichten für Freunde oder zukünftige Besucher.



Sticker für #wunderbox-zug - der neue Infopoint der Altstadt Zug

松樹千年翠
不入時人意

Kiefer/Nadel/Tausend/Jahre/Grün
Nicht/Hineingehen/Zeitgenosse/Geist


Via tee.kaywa.com

In yesterday's workshop at #atelier9, we also discussed the use of QR Codes on T-Shirts.
I think there are four obvious QR Code choices. It's up to the endorser to decide what s/he wants to promote. Here I listed all four and added some additional text next to the QR Code. (#leshalles is used as an example here.)

1. GENERAL: The Main Page QR Code from #leshalles
   This is the same QR Code that you can also find on the site and on the PDF sticker.
2. NEWS: News QR Code #leshalles
   With the News QR Code you point people directly to your news stream which they can follow. This is an obvious choice, if you publish news often. Here in the example we shortend the link as much as possible to get a small QR Code.
   

   Get the #leshalles news round the clock!
   
   
   
   Scan the QR Code and follow us!

3. SOCIAL: Kayku QR Code #leshalles
   With the Kayku QR Code you point people directly to the kayku stream at your place. This is an obvious choice, if you want people to use your place to gather and discuss. Here in the example we shortend the link as much as possible to get a small QR Code.
   

   Join the conversation at #leshalles!
   
   
   
   Scan the QR Code now!

4. FREE DRINKS: Check-In QR Code #leshalles
   Even another possibility would be to offer the direct check-in code. And then announce:
   

   Free Drinks at #leshalles ! Every day from 5 pm !
   
   
   
   Check in here and see if you are the lucky one!

It would make sense to add somewhere on the T-Shirt also how to create an ID to use options (2), 3 and 4 fully.
SMS to 202 with NEWID yourpreferredusername (CH: Swisscom, Sunrise, CHF 0.20) would probably best .

DokoDare für die Zuger Altstadt (PDF)

Siehe auch:
DokoDare Map
Loyalty
Einsatz von QR Codes auf Visitenkarten, Packungen, Print-Werbung

The hashtag (#) becomes important now. Every place has one and it will not be possible to have two places with the same hashtag.
We recommend to write short and meaningful hashtags. Always think what name you would use in a SMS or in a Twitter conversation.
Note: We recommend only to use lowercase and no hypen's etc., when creating the hashtag.

PS: We have already the first stickers with the new design hanging, here pointing to #alphabeet



However the new stickers will only available next week for every place. Be patient and have a nice weekend !

We opened a DokoDare Place for your location. What can you do with DokoDare, you may ask? What is DokoDare?

1) A Mobile Site
First of all DokoDare provides you with a mobile site of your place. With this mobile site, your customers can now access your address, phone numbers, maps, your description "on the go". As our life becomes more and more mobile and the mobile phone more ubiqitous, mobile sites will increasingly become more important.

On top of that, DokoDare offers also a webpage of your place. Here you can upload your photo and write your News and Kaykus.
See an example: #kaywazh


2) A QR Code pointing to your location
Every DokoDare Place also provides a QR Code (=Quick Response Code) and a QR Code Sticker in PDF-Format.
You already know Barcodes; QR Codes are Barcodes which can contain much more information like an URL/web address, a phonebook entry, a text etc.
If one has a QR Code Reader on his mobile phone, one simply scans the QR Code to immediately access the mobile DokoDare site.
QR Codes have been a huge success in Japan since 2003, where you can find them everywhere: on posters, leaflets, T-Shirts, websites, in newspapers, magazines and even on TV.
Now QR Codes are becoming fast a global trend.
We think that this is also a tremendous opportunity for your location. If someone sees the QR Code on a DokoDare Sticker, or on your business card, your website, on the T-Shirt you are wearing, or in the ad you are publishing, they will want to scan it.


3) A Place-based Social Network
Once people have scanned the QR Code with their mobile phone they are now on your DokoDare place page. What can they do, besides seeing where you are located, calling you, reading your description, your opening hours?

DokoDare offers them several options, once they are logged in:

Checking In and Writing Kaykus
- If they scanned the QR Code from the sticker attached to your place, they can check in to become visible to others.
- They can also write a Kayku (a 140 letter message), which can be republished on Twitter at the same time.
- And if they like someones Kaykus, they can follow the person who wrote them.

Sharing and Bookmarking a Place
- A simple way to share the place itself, by sending it out to everyone with either a username or an email address.
- Adding it to Favorites, so they can later go back to your place


4) A Mobile Newsletter
If you are the endorser of your place, you can also publish News (a 255 letter message). News will always appear on top on the DokoDare website as well as on the mobile site. We consider this a very important part of DokoDare - it is what you want to say or to announce to your customers. Naturally you can always link to specific pages where you explain your announcement in more detail.
And if one of your customers is interested, he will also want to follow your news and read your mobile newsletter when away from you.


5) A Mobile and Social Marketing Tool
Already in itself, DokoDare is a great marketing tool, as you can now reach your customers anytime, anyplace. It even gets better when you add Twitter to the mix. By retweeting your Kaykus, you also reach out to your existing followers. So you write once, but publish twice. People who come back to your DokoDare page, will also see your News, your location, your neighbourhood.
And if you organize an event at your location and you entice your customers to start writing Kaykus and republishing them on Twitter, you will be surprised how many people will find back to your DokoDare page and get additional information about your location.


6) Your Neighbourhood
Last but not least, you and your neighbourhood will profit a lot from being each other on DokoDare. Say you are the endorser of a restaurant and somebody searches restaurants in the neighbourhood of a hotel where they are currently checked in. There is a good chance they will find you via their mobile, as you are in their immediate neighbourhood.
You can also cooperate more intensly with your neighbourhood by republishing/retweeting Kaykus from a business nearby, therefore sustaining and supporting your local community.

We hope we have given you a good introduction to DokoDare, so we want to finish with the last tips to get you going:


a) Opening an account
You don't need an account to read the information on DokoDare, use the maps etc. However once you want to use DokoDare more actively - checking-in, writing, bookmarking etc., you need to create a user account. You can open an account at http://id.kaywa.com and then log in.

b) Installing a QR Code Reader on your phone
To read QR Codes, you need a QR Code Reader for your phone. Here are our current recommendations:

- iPhone: Lynkee on AppStore
- Android: Google's Barcode Scanner
- Windows Mobile: Quickmark
- Java, Symbian: Kaywa Reader

PS: There are also preinstalled QR Code Readers on many Nokias and several programms have built-in QR Code readers like ShopSavvy.

c) Endorsing a Place (Upgrading to the Pro service)
To endorse, to claim a place and write News, you need first to get in touch with us. Send us an email, write a Kayku at #kaywazh or call us* with your place name and/or webaddress as well as your username.
The username of the endorser will appear itself on the place webpage, so choose one that makes sense for your business. A good rule is to take the same name you already have on Twitter - if you are on Twitter.

* Our #kaywazh DokoDare Page:
http://dokodare.kaywa.com/20203630


More Questions?
Do you have more questions?
We are happy to respond at #kaywazh (URL: http://dokodare.kaywa.com/20203630). Start your questions with @dokodare. And why not republish them on Twitter?

Example with the username "martin":
Martin
«@dokodare Where can I print DokoDare stickers?»



DokoDare - Places, People, Me is the global location guide for your mobile life.

THE QR-AD
«Double Your Audience. Talk Mobile & Web.»


Click to see the QR-AD banner in real size (840x181px).

The QR-Ad, a new way of banner advertising
The QR-Ad is a new way of banner advertising, that addresses at the same time a web and a mobile audience. The results of our research show a significant increase of engagement.

The QR-Ad uses the banner format in two ways
a) as a normal banner to click, to go to a web destination page
b) as a support for a QR Code which can be scanned with a mobile phone equipped with a QR Code scanner.

The QR-Ad's hybrid usage makes the ad more valuable
We believe that the quality of a scan is more valuable than a click, as the mobile phone is first a more intimate setting and second it's viewer has made a bigger effort to access your page. There are also no competing windows/tabs open to divert the viewer of your message.
With an 75–80% scan2click rate (=on 100 clicks, there are 75–80 scans), you address a highly mobile audience.


COMPARISON OF COMMON CLICK-THROUGH RATES AND THE QR-Ad
In a Business Week article from November 12, 2007, it was said:

The percentage of people who respond to common "banner ads," the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo! (YHOO ), Microsoft (MSFT ), and AOL (TWX ) declined from 0.75% to 0.27% during 2006, according to Eyeblaster, a New York-based online ad serving and monitoring firm. It says that last March the average click rate on standard banner ads across the whole Web was 0.2%. This reflects a surge in new ads and Web pages, fueled by the rise in social networks.

» QR-Ad: In comparison, we got a 0.39% click-through rate (CTR) on our QR Ad, and a significant 0.31% scan rate (SCR). Combined this brings us to 0.7%.


BANNER EXAMPLE
See here the banner and ideal QR Code size.
For current examples of QR Code Ad's, go to http://qrcode.kaywa.com

On other sites, you can also use a more classic format (300x250).




QR-AD PRICING AND STATISTICS ON QRCODE.KAYWA.COM

Position	Duration	Price	Page Impressions*	Clicks*	Scans*
Top	1 Month	Euro 7000.–	450'000-0.5 Mio	2000	1400-1600
Top	2 Weeks	Euro 4000.–	225'000-0.25 Mio	1000	700-800
Top Second	1 Month	Euro 4500.–	450'000-0.5 Mio	1500	not enough data
Top Second	2 Weeks	Euro 2500.–	225'000-0.25 Mio	750	not enough data

* Page Impressions, Clicks and Scans are projections based on statistics gathered during the period of December 11, 2009 till February 9, 2010.


GEOGRAPHIC DISTRIBUTION
(Top Ad Clicks: Period: 54 days, 18.12-10.2. | Source: http://bit.ly)




QR-AD HOW-TO
We need from you the following:

• Mobile Destination Page URL
• Banner (Supersize Format: 840x181px)
• Web Destination Page

1. Tell us for how long and in what position (top, second top), you want to run the QR-AD. Period always start 1st of month or 16th of month. Minimum duration is 2 weeks, or 1st-15th, 16th-end of month.
2. We create the QR Code, which you later can track
3. Integrate the QR Code in your banner design (840x181px)
4. Send us the banner ad
   + mobile destination address (URL)
   + traditional web destination address (URL)
5. We send you back the statistics access for web (PI's, Clicks) and QR Code (Scans).
6. Once your QR-AD is live, you can verify your statistics anytime.

SPECIAL OFFER!
For clients starting an annual contract (PUA1Y) on our QR Code Management solution, we offer two weeks for free in second top position.
See pricing of the PUA1Y in the QR CODE Pricing Powerpoint. Dowload it here.


CONTACT
Call +41 43 818 29 40 or skype: roger.fischer
See also our contact page at #kaywazh

As the #hashtag becomes more important on DokoDare, we created also a new sticker.

New Sticker Design for DokoDare (PDF)

Recognized hashtags (ex. #kaywazh) work as links when writing kaykus. One can for example write in a Kayku: "I go to #kaufleuten around 11, let's meet there."

Brauerei Kornhausbräu auf DokoDare
Da jeder Ort beim "Republishen" auf Twitter auch einen Bit.ly Shortlink erhält, ist auch die DokoDare Bit.ly Statistik für die Brauerei Kornhausbräu noch ganz interessant.

***



Hier noch ein Beispiel, was die Briten auf Twitter machen (retweets durch @dokodare), z.B. die LPVO Bar. Das Ganze lässt sich ebenfalls mit DokoDare machen, nur deutlich besser.

So kann man z.B. einen Gratisdrink offerieren für die erste Frau, den ersten Mann, die/der als erste/r nach 18:30 eincheckt und/oder jede Woche einen Gratiseintritt verlosen. Das wäre doch was fürs Carlton in Zürich;)

Hier ein fiktiver Dialog, wie er sich abspielen könnte. Unter News wird angekündigt, dann folgt noch ein Kayku mit automatischem Retweet auf Twitter.
Danach erfolgt der Dialog mit den Leuten in der Bar. Wenn die Leute noch kein Profilbild haben, kann man auch damit spielen, dass die Leute etwas von sich erzählen. Das einfachste sind hier sicher äussere Erkennungsmerkmale (Haarfarbe, Jacke usw.), aber natürlich sind hier der Fantasie keine Grenzen gesetzt.

NEWS von #place
Der erste der sich heute ab 18h30 hier eincheckt, bekommt einen Gratisdrink. Dafür braucht man eine Kaywa ID. Neue ID eröffnen mit SMS an 202 und NEWID deinbenutzername (Swisscom, Sunrise, CHF 0.20), z.B. NEWID moritz oder auf http://id.kaywa.com. Dann einchecken bzw. Checked In (0) » Check In drücken.


KAYKUS von #place
claudia checkedin at #place
Uuuh min lieblingsdrink. Ihr siid geili gile. mäci #place - Bisou
about 2 minutes ago, via web

barowner checkedin at #place
@claudia bekommt den Gratisdrink!!! @desiree Morgen gibts erneut ein Gratisdrink ab 18h30. @claudia komm einfach an die Bar.
about 3 minutes ago, via web

desiree checkedin at #place
mist, da war ich wohl zu spät.
about 3 minutes ago, via web

claudia checkedin at #place
@barowner Habe eben eingecheckt. Wo bekomm ich jetzt den Drink? Bin die Rothaarige mit dem grünen Rock;)
about 3 minutes ago, via SMS

barowner checkedin at #place
Wer checkt wohl zu erst ein: Mann oder Frau? Blond, braun, rothaarig oder schwarz?
about 5 minutes ago, via web

barowner checkedin at #place
Der erste der sich heute ab 18h30 im #place eincheckt, bekommt einen Gratisdrink. ID eröffnen: SMS an 202 mit NEWID deinname, zb. NEWID moritz
about 1 hour ago, via web