RSS for CEO's and Managers: Loose traffic or get more?
|Von roger @ 08:41||[ Blogging ]|
RSS Basics: How It Can Help Your BusinessAs a lot of people seem to fear to loose site traffic by fragmenting their audience (see quote below), I wanted to quote Abbi here. Naturally this is only fully true, if you use uncomplete feeds as more and more people read their feeds in their reader. But then what is more important: page views or that your content is widely read?
An RSS feed offers an easy way to provide useful information to your customers and to keep your brand visible. Discover just how you can take advantage of this simple, effective technology to boost site traffic, keep clients informed, and maintain your Web site's freshness without constantly redoing your home page.
- Introduction to RSS
- What RSS Can Do for Your Business
- Get Started with RSS
- Update and Troubleshoot RSS Feeds
The web ecosystem 1.0. (e.g. WEMF page views) will soon have to change anyway, just think about AJaX on the one hand or on the other newspapers which use photo galleries extensively to get more pageviews.
A common worry of RSS newcomers is that by making feeds available, you lose Web site traffic. In fact, the opposite is true. Users will see headlines that describe your content, but they'll click back to your site to read the article.But we should quickly add two more things:
- Your headline resp. your title must be precise, explicit and enticing enough so that your target audience wants to continue reading
- the content following the title must be to the point and relevant for your audience
Last advice from Abbi which I fully agree with:
You can't understand RSS just by reading about it. You've got to get out and use it.