Digital Divides: Economic, Usability and Empowerment Divide
Jakob Nielsen in Digital Divide: The Three Stages
Ultimately, I'm extremely optimistic about the economic divide, which is vanishing rapidly in industrialized countries. The usability divide will take longer to close, but at least we know how to handle it -- it's simply a matter of deciding to do so. I'm very pessimistic about the empowerment divide, however, which I expect will only grow more severe in the future.
He definitely has a point here and I think we should now start looking forward and think how these divides can be tackled early on with mobile phones. And the good thing: Phones are already used for empowerment much more than we probably imagine.
don't plan: play - and listen and adapt
Bruno Giussani is covering the European Futurists Conference
and as always it's conference blogging at its best.
What immediately catched my interest was Penny Power protects the members of her social network
. Bruno, excuse the long quote
Penny sees a critical factor for the success of social networks in "protecting your members (and their reputation): if someone is abusing the network, you have to expel them without hesitation".
Lesson learned in 8 years of social networking: ethics and values are critical, they need to be stated upfront; "don't plan: play - and listen and adapt"; the community does know best; allow evolution to take place; make sure you create meaningful, empowering tools, not just tech show-offs; you need to guide and teach people how to network, how to get the most value out of belonging.
She also touches on corporations/brands vs social networks: "Social networks are not just another media opportunity to broadcast to a group of people. Social networks are about sharing - brands should belong, get one of their directors embedding him/herself in the network, learn and listen and engage in the conversations. Soon companies will start having people carrying a business card saying SND - social network director".
Blogging ist in!
Habe den Text bereits im Mai geschrieben, nun ist er im Marketing Kommunikation 2007 erschienen. Titel von Vera Hermes:
Blogging ist in! Marketingverheissung oder -verdammnis?
PS: Der Text liegt noch auf einem anderen Compi. Werde ihn dann auch noch aufschalten.
Niju Maru, Maru, Sankaku and Batsu Symbols
Call the ID
Interesting. I saw that feature some time ago elsewhere, but now it fits me better.
Click to Call (the ID*) Feature
Specifically, when you click the link, Google (or Microsoft) calls your phone and automatically connects you to the business.
The business's phone number is automatically stored in your caller ID so you can easily call back in the future. And by checking the box to remember your phone number, you can make future calls from Google Maps with just two mouse clicks (and picking up your phone, of course).
is now useful for bookmarking feeds in Feed2Mobile