2006-11-26

Digital Divides: Economic, Usability and Empowerment Divide

Von roger @ 11:54 [ Diverses ]
Jakob Nielsen in Digital Divide: The Three Stages
Ultimately, I'm extremely optimistic about the economic divide, which is vanishing rapidly in industrialized countries. The usability divide will take longer to close, but at least we know how to handle it -- it's simply a matter of deciding to do so. I'm very pessimistic about the empowerment divide, however, which I expect will only grow more severe in the future.
He definitely has a point here and I think we should now start looking forward and think how these divides can be tackled early on with mobile phones. And the good thing: Phones are already used for empowerment much more than we probably imagine.

don't plan: play - and listen and adapt

Von roger @ 00:07 [ Diverses ]
Bruno Giussani is covering the European Futurists Conference and as always it's conference blogging at its best.
What immediately catched my interest was Penny Power protects the members of her social network. Bruno, excuse the long quote
Penny sees a critical factor for the success of social networks in "protecting your members (and their reputation): if someone is abusing the network, you have to expel them without hesitation".

Lesson learned in 8 years of social networking: ethics and values are critical, they need to be stated upfront; "don't plan: play - and listen and adapt"; the community does know best; allow evolution to take place; make sure you create meaningful, empowering tools, not just tech show-offs; you need to guide and teach people how to network, how to get the most value out of belonging.

She also touches on corporations/brands vs social networks: "Social networks are not just another media opportunity to broadcast to a group of people. Social networks are about sharing - brands should belong, get one of their directors embedding him/herself in the network, learn and listen and engage in the conversations. Soon companies will start having people carrying a business card saying SND - social network director".

2006-11-23

about reading...

Von roger @ 20:46 [ Culture ]
Michael Silverblatt on books
What did the technology leave out? Only everything. The crucial thing it omitted is the rich and valuable experience of incomprehension, the most important element of reading. The art (as opposed to the technology) of reading requires that you develop a beautiful tolerance for incomprehension. The greatest books are the books that you come to understand more deeply with time, with age, with rereading.

2006-11-22

Mobile Marketing 2007

Von roger @ 22:23 [ Diverses ]
Mobile Marketing Seminare - Neue Termine 2007. Sich anmelden und gleich mobil bezahlen

Sich anmelden via SMS
SMS 202

oder via Mobile Tag
Kaywa Reader

Termine
Teil 1: 22. Februar 2007 in Zürich: Die Klassiker SMS & MMS
Teil 2: 29. März 2007 in Zürich: Mobile Web: Konvergenz von Internet und Handy
Teil 3: 3. Mai 2007 in Zürich: Mobile Tags: Brückenschlag vom Papier aufs Handy

2006-11-20

Blogging ist in!

Von roger @ 12:04 [ now forever ]
Blogging ist in!
Habe den Text bereits im Mai geschrieben, nun ist er im Marketing Kommunikation 2007 erschienen. Titel von Vera Hermes:
Blogging ist in! Marketingverheissung oder -verdammnis?

PS: Der Text liegt noch auf einem anderen Compi. Werde ihn dann auch noch aufschalten.

2006-11-19

Niju Maru, Maru, Sankaku and Batsu Symbols

Von roger @ 19:48 [ Things Japanese ]
First check out this video:



In this video the Batsu Symbol (X) is obviously used. Now it would be interesting which was first, the gesture or the written symbol. Interestingly we - or is it japanese as well? - also know the (○) symbol as a gesture for saying that something is good.

I already talked about these symbols last year. And as the launch of the PS3 just happened some days ago, this explanation here is interesting as well.

The Mixxer: A language exchange site for everyone with Skype

Von roger @ 18:47 [ Education ]
The Mixxer is a free educational site for language learners and teachers to find a language partner for a language exchange. The language partner is someone who speaks the language you study as their native language and is studying your native language. The partners then meet online to help each other practice and learn a foreign language.

2006-11-18

Call the ID

Von roger @ 12:42 [ KIT ]
Interesting. I saw that feature some time ago elsewhere, but now it fits me better.
Click to Call (the ID*) Feature
Specifically, when you click the link, Google (or Microsoft) calls your phone and automatically connects you to the business.

The business's phone number is automatically stored in your caller ID so you can easily call back in the future. And by checking the box to remember your phone number, you can make future calls from Google Maps with just two mouse clicks (and picking up your phone, of course).

* ID is now useful for bookmarking feeds in Feed2Mobile

2006-11-17

Rossignol mit Mobile Tag

Von roger @ 18:31 [ now forever ]
Rossignol mit Mobile Tag

2006-11-16

The Future of News by Hsing Wei

Von roger @ 01:31 [ Mondomedia ]

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