Andreas pointed me to Non-Geeks are not Morons by Pip Coburn.
The Change This Essay has however a bit a misleading title. It starts out that tech companies are innovation focused and often do not understand very well what people really need and want. In the second part of his essay however, he somehow makes a pirouette and comes out with this:

“What is the biggest change you are detecting currently affecting the all of technology thru the prism of the Change Function?”

The Digital Demographic Revolution

“What in the world is that?”

Younger people who grew up in the age of computers—Digital Natives—will be affecting society’s behavior toward technology more and more.

A little bit later, Pip Coburn makes a distinction between Digital Natives, Digital Immigrants and Analogists. The percentage of the Analogists is according to him still extremely high:

Let’s suppose there are three types of people in the developed world today:

• Digital Natives: All people under 25 years old. Not afraid of technology.
• Digital Immigrants: Any people over 25 years old. Not afraid of technology.
• Analogists: Any people over 25 years old. Afraid of technology.

Well, here in 2006, the breakdown of the population in terms of spending capacity and/or participation in the work force might be:

• 5-10% Digital Natives
• 10% Digital Immigrants
• 80% Analogists

Nevertheless he sees that wise tech companies are looking for the early adopters by creating tools which cross the divide so that a bit later analogists too have the chance to become digital immigrants. The iPod is cited as product of reference. It's astonishing so, that he doesn't talk about any mobile phone. Just think about the recent success of Motorola's RAZR or LG's Chocolate phone. I guess he sees it still as a phone;)