Call the ID
Interesting. I saw that feature some time ago elsewhere, but now it fits me better.
Click to Call (the ID*) Feature
Specifically, when you click the link, Google (or Microsoft) calls your phone and automatically connects you to the business.
The business's phone number is automatically stored in your caller ID so you can easily call back in the future. And by checking the box to remember your phone number, you can make future calls from Google Maps with just two mouse clicks (and picking up your phone, of course).
*
ID is
now useful for bookmarking feeds in Feed2MobileZu vermieten per 1.1.07: 3 ½ Zimmer Altbau-Wohnung, Zürich-Wiedikon, CHF 1'680.-
UPDATE: Bereits vermietet!
Zu Vermieten per 1.1.07:
Helle 3 ½ Zimmer Altbau-Wohnung
Aemtlerstrasse
Zürich-Wiedikon (Kreis 3).
4. Stock, Balkon, Bad/WC separat, alle Zimmer mit Parkett- oder Terrazzo-Böden, 85 m2, hohe Räume, teilweise mit Stukkaturen; Dachterrasse zur Mitbenützung mit Sicht über ganz Zürich.
CHF 1'680.- + NK.
Besichtigungstermine (bei W&F läuten):
- Dienstag, 7. November, 18.30 – 19.30 Uhr
- Donnerstag, 9. November, 18.30 – 19.30 Uhr
London Trip
Da ich mir nicht sicher war, ob mein neueres Sony Ericsson (um die Java-Version des
Kaywa Readers zu testen) auch einigermassen passable Bilder macht, habe ich mich dieses Mal mit Mobloggen ziemlich zurückgehalten. Bei
Phil: London und
Phil:Mobile World gibts mehr Bilder. Danke Phil für die gute Zeit.
Die Veranstaltung
Insights & Trends from Japan & Korea hat mich ziemlich beeindruckt. Zwar hätte ich doch gerne noch etwas mehr über Lismo und vor allem über die koreanischen Sites usw. im Detail erfahren, aber das Networking war absolut perfekt. Anstatt müde Powerpoints gabs hier ein kurzes Panel und dann Round Tables, wo man ebenso mit den offiziellen Experten reden konnte, wie mit den Eingeladenen. So wurde für einmal das Networking nicht in die Pausen verschoben, sondern fand ebenso am Anlass statt. Das Positive daran: man sah kaum ein Gähnen und die Eingeladenen waren sicher mindestens so interessant wie die Experten.
PS:
Miriam sagt mir, dass man das als die WorldCafé-Methode bezeichne. Natürlich braucht dies viel Personal (das Wireless World Forum hat ungefähr 10 bis 15 Leute für den Anlass aufgeboten), aber für den Teilnehmer/die Teilnehmerin ist das wirklich ziemlich cool;)
PS2: Am Sonntag morgen dann auch ein Treffen mit Mendy und Efrat.
PS3: Filed unter KIT, da ich vor allem wegen den QR Codes gegangen bin.
Value Per Action, Attention and the liquid, efficient marketplace
Ichiba related. New ideas every day... but what are the memes that are truly disruptive and will find a fertile ground to blossom?
At Jellyfish, we want to pioneer a new form of search advertising we call Value Per Action. Instead of charging fees when you click, we charge our advertisers only when you actually buy, and we share at least half of this fee back to you as cash back. In other words, we connect you directly to the value of the advertising. Instead of measuring how much money WE make when you click, we measure how much value the advertiser is willing to pay YOU for your sale. With VPA, the advertising value of your attention becomes transparent (you can see it in the form of cash back) and changes from annoying advertising into something that actually lowers your end price.
Traditional advertising needs intermediaries
People who have something to communicate need people to send that message to. It may be a commercial, a billboard or an email, but nonetheless they have something to say. People who have needs need people who have something to tell them. Sometimes they know they need to hear a message and at other times they don’t. What is universal is that the people who have something to say don’t pay the people who may or may not need to hear it, they pay ABC and Google and the New York Times. Traditional advertising can be seen as inefficient because it uses intermediaries to communicate messages instead of taking directly to the people.
Hmm, the intermediaries have also something to say or to offer a service (like search), that's why they have the attention. The problem of traditional advertising is more that it is not measurable if it gets enough attention for the price it pays and if it's worth the attention. Pay Per Click is only a first small step. And Value for Action does not really resolve the attention question. Somehow all these ideas seem to answer only parts of the question.
See also:
Three books about the attention economyMarkets are conversations
Good post from Ross, which I add to my Ichiba or should I say not the KIT category for reference:
If you have any doubt that markets are conversations, literally, there is a new paper by Peter Kollock of UCLA and E. Russell Braziel of Bentek Energy on How Not to Build an Online Market: The Sociology of Market Microstructure (pdf).
Ross ends the long quote with some personal additions and I particularly want to highlight the last two sentences:
- Markets are conversations, as per Cluetrain.
- Markets contain risk.
- Conversations can help you manage that risk.
- Social software can help you extract what you need from those conversations and thereby help you manage the risk.
Unfortunately, when risk management is simply defensive, cultures punish failure which prevents learning about latent (and fat tail) risks. Managing the unknown requires making the known transparent, but to do so, requires trust.
