Mining Intentionality
| Von roger @ 01:12 | [ KIT ] |
Second Life, MySpace, YouTube--It's All About Mining Intentionality
Update:
Feed2Mobile: BusinessWeek Online -- NussbaumOnDesign
The more I see in Second Life, the more I realize that one of the most important business opportunities there is mining intentionality. This is a phrase my brilliant colleague Frank Comes came up with to describe what's going in in that space.
People in SL are expressing what they would LIKE to do in reality. For example, it's easy to pimp your car in second life and clearly lots of people want to customize their transport there. All the major auto companies are piling into SL to learn about this--and build their big after-market customizing business in the real world.
Update:
Feed2Mobile: BusinessWeek Online -- NussbaumOnDesign
