2008-05-31

Every abundance creates a new scarcity

Von roger @ 22:32 [ Mondomedia ]
"Every abundance creates a new scarcity"

For instance:

  • An abundance of information can create a scarcity of context
  • An abundance of choice can create a scarcity of advice
  • An abundance of content can create a scarcity of time
  • An abundance of people competing for your attention can create a scarcity of reputational ways to choose among them.

In the old model, distribution bottlenecks made most of those choices for us--we could only watch what was on and buy what was on the shelf. Now, in a Long Tail world, everything gets out there--choice is abundant. This creates an opportunity for new and better filters to navigate that choice (Chapter 7 of my book!), which I would argue describes the examples below.
From Seth Godin asks: Should human-powered search abandon the Long Tail?


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