Every abundance creates a new scarcity
| Von roger @ 22:32 | [ Mondomedia ] |
"Every abundance creates a new scarcity"From Seth Godin asks: Should human-powered search abandon the Long Tail?
For instance:
- An abundance of information can create a scarcity of context
- An abundance of choice can create a scarcity of advice
- An abundance of content can create a scarcity of time
- An abundance of people competing for your attention can create a scarcity of reputational ways to choose among them.
In the old model, distribution bottlenecks made most of those choices for us--we could only watch what was on and buy what was on the shelf. Now, in a Long Tail world, everything gets out there--choice is abundant. This creates an opportunity for new and better filters to navigate that choice (Chapter 7 of my book!), which I would argue describes the examples below.



