Study: Advertisers shifting their spending from television to the Internet
| Von roger @ 10:02 | [ Mondomedia ] |
Reuters
The study conducted by the International Federation of the Periodical Press comes at a time when advertisers are shifting more of their spending from television to the Internet.Download the study Routes to success for consumer magazine websites (PDF).
About two-thirds of consumer magazine Web site revenues came from display advertising, the study found. The rest was from sponsorship, e-commerce, subscriptions and syndication.
"Most publishers of successful magazine Web sites have gained new advertisers on the Web who do not advertise in the print products," the report said.
