I am currently giving presentations at A&F Seminar «Möglichkeiten nutzen – Chancen erkennen» in Sursee. Each day there are about 180 people attending. The first presentation was yesterday, today at 16:00 is the second one.

Howie and I are speaking about how to build brigdes from print to the (mobile) web through SMS and mobile tags (QR Codes).

We claim that with SMS and mobile tags, you can do things with print which you couldn't do before. You can offer now:

• up-to-date infos (ex. the lastest soccer match results)
• interaction with your clients (subscriptions/comments/polls etc.)
• multimedia, mainly video (ex. movie trailer, explanation of how to do something) and audio (ex. a song, a speech)
• measurement of your campaigns (you know exactly how many people were interested at which location, in what kind of media)

However, as Mark Evans writes in Advertisers Scared of New Ways to Reach Consumers, not everybody does seem to like audience measurement yet:

And this brings me to another point about advertising in the Old Media vs. New Media: audience measurement. In the Old Media, you guestimate now many people are seeing your TV, radio, newspaper, magazine ad. In the New Media, you can measure everything - impressions, click-throughs, purchases, etc. In theory, this should be the New Media’s most powerful weapon (along with growing audiences) when it comes to attracting advertising. Yet, the only online group really thriving from this performance-focused format is Google’s AdSense.

PS:
More presentations
Today at A+F Seminar, Sursee, 16:00
Handy-Commerce 07, Orbit-iEX, May 22, 2007, 11:15-12:45
Mobile Marketing Seminar at SMI: June 22, 10:00-16:30