2006-09-17

Understanding Your Audience

Von roger @ 00:30 [ Mondomedia ]
Just as a reminder: Convergence Culture

Convergence Culture

Welcome to Convergence Culture (Henry Jenkins' Blog)
Reduced to its most core elements, this book is about the relationship between three concepts - media convergence, participatory culture, and collective intelligence...

[...] I will argue here against the idea that convergence can be understood primarily as a technological process - the bringing together of multiple media functions within the same gadgets and devices. Instead, I want to argue that convergence represents a shift in cultural logic, whereby consumers are encouraged to seek out new information and make connections between dispersed media content.

See also: Slashdot Book Review
Fans, Bloggers and Gamers - the other new book by Jenkins
and
Project New Media Literacies


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