Understanding Your Audience
|Von roger @ 00:30||[ Mondomedia ]|
Welcome to Convergence Culture (Henry Jenkins' Blog)
Reduced to its most core elements, this book is about the relationship between three concepts - media convergence, participatory culture, and collective intelligence...
[...] I will argue here against the idea that convergence can be understood primarily as a technological process - the bringing together of multiple media functions within the same gadgets and devices. Instead, I want to argue that convergence represents a shift in cultural logic, whereby consumers are encouraged to seek out new information and make connections between dispersed media content.
See also: Slashdot Book Review
Fans, Bloggers and Gamers - the other new book by Jenkins
Project New Media Literacies