The Guardian: Web 2.0 Issue from last week (November 4).

Image from Terms of Engagement: Measuring the Active Consumer


See also:
Rapleaf: Reputation via Feed2Mobile

User-generated content FTW

You think user-generated content creates itself? Users have never had a problem creating content for sites when they feel they are getting something equal or greater in return. It doesn’t have to be money and in most cases when the reward isn’t money the value is much greater to the user and the content will reflect that.

For even more things that can kill your web application make sure to checkout 10 Things That Will Make or Break Your Website. Do your part and make sure your web app doesn’t suck. Thank you.

See also: User generated content and social software trends

Not working:

1. Requiring participation from square 1. Not all users need to participate to generate social value.
2. Buying communities.
3. Social networks for the sake of social networks.
4. Wikipedia consensus model (many people contribute to one idea for the greater good) is not a good model in general and probably cannot be duplicated outside Wikipedia.

Working:

1. Giving users control, being open to different uses you did not anticipate.
2. Dunbar principle – segments of under 150 people.
3. The individual should get value and the organization should derive aggregated value from all the individuals.
4. Social sites have and need different types of users and each should be motivated/rewarded equally.
5. Many voices generate emergent order: you can get much value out of all that data.

Fachtagung und Workshop
User Generated Content
13. und 14. Dezember 2006, Renaissance Zürich Hotel, Zürich-Glattbrugg
Programm (PDF)

Reto Grob von Swisscom Innovations und ich werfen am 13ten um ca. 16.15 einen Blick in die nahe Zukunft:

• Von Web 2.0 zu Mobile 2.0
• Was ist Mobile 2.0?
• Nutzen von Mobile 2.0 für Firmen
• QR-Codes vereinfachen den Zugang zum mobilen
  Internet
• Fallbeispiel Japan

* Die Bezeichnung User Generated Content finde ich zwar ziemlich problematisch - siehe Jon Udell - aber auch die Bezeichnung Mobile 2.0 ist ja nicht über alle Zweifel erhaben;)

The three key technology themes identified by Gartner, and the corresponding technologies for enterprises to examine closely within them, are:

1. Web 2.0
2. Real World Web
3. Applications Architecture

What I found more interesting is Gartner's Hype Cycle Model with its five stages

1. "Technology Trigger"
The first phase of a Hype Cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest.

2. "Peak of Inflated Expectations"
In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures.

3. "Trough of Disillusionment"
Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology.

4. "Slope of Enlightenment"
Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology.

5. "Plateau of Productivity"
A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market

Via Neobinaries

PlaceSite - Inventing Wi-Fi Community

Just open a Web browser in a PlaceSite place -- you'll see a digital reflection of the social activity going on right here, right now. You'll find a host of services by, for and about people who spend time here, including profiles of the other people here now, a truly locals-only chat room and message forums tied to the place.

Via Mobile connectivity vs. face to face interaction

Complete Digg Tools Collection

Diggnation is a podcast hosted by Kevin Rose and Alex Albrecht that serves as a week-in-review of the most popular stories on the website Digg.com. Getting a link promoted on Digg can increase site traffic quickly. I am a regular visitor to Digg, and this is an attempt to combine all Digg tools in one place.

PS: Digg is a technology news website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control.

5 reasons why social networks can succeed

1. Viral Nature
2. Provides an Online Identity
3. Enhances Knowledge
4. Satisfies humans basic need to share
5. Satisfies humans basic need to connect and communicate

5 reasons why social networks fail:

1. Privacy concerns
2. No real reward or penalty system
3. Not granular enough
4. Not integrated with other apps
5. Walled Gardens

Via C. Enrique Ortiz Mobility Weblog

See also:
Situational Relevance in Social Networking Websites
5 opportunities around social networks